When Alpine approached us, they had a clear goal in mind: to expand their presence in the Web3 world and sell their Genesis NFT collection. With the challenge of maximizing results at the lowest cost possible, our team at Exclusible knew we had to get creative.
Instead of relying on expensive Social Media ads, we leveraged the power of web3 with an organic marketing approach. We created a whitelist giveaway, offering 1,500 additional, entry-level NFTs for free through collaborations with popular Web3 communities and platforms.
This approach was a game-changer for Alpine. Not only did it gather massive attention on the project, but it also successfully upsold part of the community towards paid NFTs and enlarged the Alpine community of holders.
Our results were nothing short of impressive. Within just 3 weeks, we grew from 0 to 50,000 followers on the project’s Twitter page and saved 150,000€ in marketing costs compared to the average cost of acquisition via Twitter Ads (3€/user). But most importantly, we sold $69k worth of NFTs:
- 1 Legendary NFT at $22.5k, within minutes
- 21 Ultra Rare at $2.25k, within days
- 1,500 Free NFTs, in less than 3 minutes
In conclusion, our successful sales strategy for Alpine’s NFT collection demonstrates the power of Web3 marketing and NFT marketing strategies. By leveraging the power of web3 and organic marketing, we were able to achieve our goals at a fraction of the cost of traditional marketing methods. We are proud of the results we achieved for Alpine and we are confident that our approach can help other companies looking to expand into the world of Web3 and NFTs. Contact us to learn more about how we can help you achieve your goals.